Football creator sourcing
Tactics analysts, freestylers, fan channels, kit and boot reviewers, fantasy and gaming creators, match vloggers and the women’s game. We build the shortlist and show our reasoning for every name on it.
Football influencer marketing
Football creators. Real fans. Numbers you can defend.
We match football brands with the creators supporters actually trust — kit and boot labels, clubs, academies, apps and matchday retail. Vetted talent, clean image rights, and attribution your finance team will accept.
Start a campaign
No retainer required for a first project.
One sport
We work football and nothing else — the creators, the rates and the calendar
Real fans
Every creator audited for genuine football audiences, not bought followers
Matchday aware
Campaigns timed to fixtures, transfer windows and tournaments
What we run for you
Take the whole programme, or the piece you are missing.
Audience vetting
Follower authenticity, genuine engagement rate, club allegiance and where the audience actually lives. A million followers in the wrong league is worth nothing to you.
Rights & sponsor conflicts
Rates, deliverables, exclusivity and image rights — plus the check most agencies skip: whether a creator is already tied to a rival kit label, club sponsor or league partner.
Matchday campaign management
Briefing, review rounds and approvals run against the fixture list, so content lands while fans are still watching rather than three days after the result.
Paid amplification
The posts that actually performed get whitelisted and run as ads to your best supporter audiences, long after the final whistle.
Measurement & attribution
Tracking links, promo codes, UTMs and pixel/CAPI live from kickoff — reach, CPM, CPE, clicks, conversions and ROAS, not screenshots of likes.
Compliance
Disclosure written into every contract and checked before launch, with particular care wherever gambling, alcohol or other age-restricted sponsors are involved.
How a campaign runs
A predictable sequence, built around the football calendar.
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01
Brief
Goal, budget, audience and KPI. Shirt sales, app installs and academy sign-ups are different campaigns and we will not pretend otherwise.
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02
Sourcing
A vetted shortlist with real rate history, audience quality data and our reasoning for each creator.
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03
Conflict check
We confirm no creator is contractually tied to a competing brand, club sponsor or league partner before you commit a penny of budget.
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04
Negotiation
Rates, deliverables, image and usage rights, exclusivity and timeline agreed up front, not after the content lands.
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05
Contracting
Deliverables spec, payment terms, disclosure requirements and paid amplification rights, all in writing.
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06
Content
Briefing, review rounds and approvals — structured so creators keep the voice their fans follow them for.
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07
Launch
Tracking links, promo codes, UTMs and pixel/CAPI live before the first post, timed to the fixture.
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08
Report & amplify
Reach, engagement, CPM, CPE, clicks, conversions and ROAS — then paid budget behind whatever won.
Why football brands keep us on
Most influencer spend in football fails for four predictable reasons. We are built around those four.
One sport, in depth
Generalist agencies price football like any other category. We know what a fan channel is worth during a transfer window, and what the same channel is worth in June.
Supporters, not raw reach
Buying the biggest audience is the most expensive mistake in this sport. We buy the fans who actually turn up and buy.
Clean rights, no conflicts
A creator already tied to a rival sponsor can void a campaign after it launches. We check before the money moves, not after.
Attribution you can defend
If you cannot prove the return, you cannot justify next season’s budget. Every campaign is instrumented before kickoff, never bolted on afterwards.
For the talent
For creators
We work for the brands, which means we know what they will actually pay — and we would rather you knew too. Join the roster and you hear from us when there is a real brief behind it.
Real briefs, real budgets
You hear from us when a budget is signed and the brief is live — not to gauge interest for a campaign that never happens.
Rates argued properly
We negotiate usage rights, exclusivity and turnaround inside the contract, so you are not handing over a year of ad rights for a one-post fee.
Paid on schedule
Payment terms are agreed before you shoot, and we structure the cashflow so a brand’s delay does not become your problem.
Football only
Nobody is going to pitch you a crypto app. Briefs come from kit and boot labels, clubs, academies, football apps and matchday retail.
Tell us what you are launching
A kit drop, a boot launch, an academy intake, an app, a matchday activation — send the brief, the budget range and the date. You will get a considered reply within one business day, usually with a first view on whether the numbers work.
Tell us who you are and where your audience is. If your following is genuinely football and genuinely engaged, we want you on the roster — size matters far less than that.
- Emailinfo@pitchconnector.com
- Based inOntario, Canada